About
Fishing shouldn’t feel like work.
Most folks spend more time getting ready to fish than actually fishing.
Between the endless YouTube videos, Amazon reviews, and tackle aisles a mile long, what used to be simple now feels like a full-time job.
That’s where we come in.
We’re a small family outfit born from one old-school fisherman, one nature-minded partner, and a son who can’t resist turning local know-how into something useful.
Together we built Doolittle & Fishmore to bring fishing back to what matters: peace, patience, and a few good stories from the water.
We make fishing simple.
Our Tailored Fishing Guides and Concierge Service cut through the noise.
You tell us where you live, what you want to catch, and how experienced you are.
We do the legwork: Checking local data, seasonal patterns, and proven tackle — and deliver a clear, easy-to-follow plan built just for you.
No wasted weekends. No rabbit holes looking for the right gear. Just a smarter way to fish.
Old-school values, modern tools.
We’re not here to chase trends or hype the latest gadget.
We use technology to simplify. To connect anglers with better information, better gear, and better water stewardship.
Because there are plenty of fish to be caught, as long as we take care of the lakes and rivers that hold them.
We believe in sharing spots, not hoarding them, and in leaving the shoreline cleaner than we found it.
Who we're for:
We’re here for:
- Beginners who don’t know where to start.
- Parents teaching their kids the calm that comes before a bite.
- Weekend anglers who want fewer tabs open and more casts made.
- Veterans who’ve moved to new waters and need a fresh read on the lake.
If you care more about catching a moment than a record, you’ll feel right at home here.
Our mission:
To simplify bass fishing.
To save you time, money, and frustration.
To remind people why this pastime mattered in the first place—and how it still can.
We’re not reinventing fishing. We’re preserving it.
And we hope you'll lend a hand along the way.
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D&F mailing list
Get new articles, product drops, and a few good stories from the water — straight to your inbox.
Our promise to you:
We’ll always keep it simple, honest, and respectful of the water.
No gimmicks. No overhyped gear. Just solid guidance and proven tools to help you spend less time prepping and more time fishing.
Because the best days on the lake don’t depend on luck or money—just patience, care, and a good reason to do little, and fish more.
