Shop all Crankbaits
Shallow, medium, and deep divers for every depth
Deflects off cover to trigger reaction strikes
Tight wobbles and rattles that mimic fleeing baitfish
Crankbaits
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Vicious Crankbait - MC65 Medium Diver - Green Sexy Vicious Crankbait - MC65 Medium Diver - Green Sexy
Regular price $7.99 USD Sale price $3.99 USDVicious Crankbait - MC65 Medium Diver - Green Sexy
Sale price $3.99 USD Regular price $7.99 USD -
Vicious 1/2 oz Trapper - Craw Vicious 1/2 oz Trapper - Craw
Regular price $7.99 USD Sale price $3.99 USDVicious 1/2 oz Trapper - Craw
Sale price $3.99 USD Regular price $7.99 USD -
Vicious Crankbait - MC65 Medium Diver - Bluegill Vicious Crankbait - MC65 Medium Diver - Bluegill
Regular price $7.99 USD Sale price $3.99 USDVicious Crankbait - MC65 Medium Diver - Bluegill
Sale price $3.99 USD Regular price $7.99 USD -
Vicious Crankbait - MC65 Medium Diver - Chartreuse Black Back Vicious Crankbait - MC65 Medium Diver - Chartreuse Black Back
Regular price $7.99 USD Sale price $3.99 USDVicious Crankbait - MC65 Medium Diver - Chartreuse Black Back
Sale price $3.99 USD Regular price $7.99 USD -
Vicious Crankbait - MC65 Medium Diver - Ghost Threadfin Vicious Crankbait - MC65 Medium Diver - Ghost Threadfin
Regular price $7.99 USD Sale price $3.99 USDVicious Crankbait - MC65 Medium Diver - Ghost Threadfin
Sale price $3.99 USD Regular price $7.99 USD -
Vicious 1/2 oz Trapper - Gill Vicious 1/2 oz Trapper - Gill
Regular price $7.99 USD Sale price $3.99 USDVicious 1/2 oz Trapper - Gill
Sale price $3.99 USD Regular price $7.99 USD -
Vicious Crankbait - MC65 Medium Diver - Craw Vicious Crankbait - MC65 Medium Diver - Craw
Regular price $7.99 USD Sale price $3.99 USDVicious Crankbait - MC65 Medium Diver - Craw
Sale price $3.99 USD Regular price $7.99 USD -
Vicious SC70 Shallow Crankbait - Silent Squarebill for Pressured Bass Vicious SC70 Shallow Crankbait - Silent Squarebill for Pressured Bass
Regular price $7.99 USD Sale price $3.99 USDVicious SC70 Shallow Crankbait - Silent Squarebill for Pressured Bass
Sale price $3.99 USD Regular price $7.99 USD
Crankbaits
Diving hard baits that deflect off cover and trigger reaction strikes. Crankbaits mimic baitfish with tight wobbles and erratic action. Cast them out, reel them down, and let them bang into rocks, wood, and grass — the deflection triggers bites from bass that can't resist.
Why Crankbaits Work
Bass react to erratic movement. When a crankbait deflects off cover, it changes direction suddenly — mimicking a fleeing baitfish. That triggers a predatory response. The wobble creates vibration, the rattles add noise, and the flash mimics scales. Bass hit because the lure looks like an easy meal trying to escape.
Crankbait Types by Depth
Shallow Crankbaits (0-5 feet): Short bills that run just under the surface. Best for fishing over grass, around docks, and in shallow water. Spring and fall when bass are shallow.
Medium Divers (5-10 feet): Versatile for most situations. Work points, ledges, and mid-depth structure. The workhorse crankbaits that cover the most productive zone.
Deep Divers (10-20+ feet): Long bills that dig deep. Best for summer and winter when bass are deep. Work ledges, humps, and deep structure. Require heavier line and slower retrieves.
How to Fish Crankbaits
Cast past your target and reel steadily. Let the bait dive to depth, then maintain contact with the bottom or cover. When the bait deflects off something, pause briefly — that's when most strikes happen. Vary retrieve speed to change the wobble and depth.
Use a steady retrieve for covering water and searching for fish. Stop-and-go retrieves trigger bites from followers. Burning crankbaits fast over grass triggers reaction strikes from aggressive bass.
Best For
- Covering water and searching for active fish
- Deflecting off rocks, wood, and grass to trigger strikes
- Fishing shallow to deep depending on crankbait type
- Spring, fall, and summer bass fishing
- Reaction strikes from bass that aren't actively feeding
The D&F Way
We keep things simple, honest, and respectful of the water. If it's in our store, it's something we'd fish ourselves.
Nothing extra, nothing wasted. Just solid gear for good days on the lake.
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