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Fishing lures from WM Bayou. Built by anglers who fish for fun — soft plastics, topwater, and the Bro Staff program.

Built by anglers who fish for fun

Bro Staff program that rewards anglers

Soft plastics and topwater lures that work

WM Bayou

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WM Bayou

Fishing lures and tackle from WM Bayou — a brand built by anglers who just love to fish. No tournament pressure, no pro staff requirements, just good lures and a different approach. WM Bayou introduced the Bro Staff because fishing should be fun, not stressful.

The WM Bayou Bro Staff

WM Bayou does things differently. Instead of traditional pro staff where anglers still buy lures (maybe with a discount), they created the Bro Staff. You don't have to be a pro. You don't have to enter tournaments. You just have to love fishing. Bro Staff members get 15% off every order and earn 10% commission when friends buy through their link. When's the last time a big lure company paid you for selling their baits?

Built by Anglers Who Fish for Fun

WM Bayou isn't about tournament pressure or catching fish all day long. It's about enjoying the water, fishing when you want, and using lures that work. The brand is built by anglers who fish because they love it — not because they have to prove something.

What WM Bayou Offers

Soft plastics, topwater baits, weedless lures, and tackle designed for real fishing. Worm-style baits, swim baits, Ned baits, panfish baits, drop shot baits, and finesse presentations. Lures that catch fish without the hype.

Best For

  • Anglers who fish for fun, not pressure
  • Soft plastics and topwater lures that work
  • Supporting a brand with a different approach
  • Bro Staff program that actually rewards anglers
  • Fishing because you love it, not because you have to

The D&F Way

We keep things simple, honest, and respectful of the water. If it's in our store, it's something we'd fish ourselves.

Nothing extra, nothing wasted. Just solid gear for good days on the lake.

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